10 Black-Owned Fitness Brands to Support During Black History Month and Beyond
Triathlon racing is a sport that could use more diversity, with less than one percent of participants being Black. It is also among the most cost-prohibitive sports (just the necessary race bike can cost upwards of $1,000) with the average participant making over $100,000 a year.
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Meet the Man on a Mission to Make Triathlons Cool
Soj Jibowu started Cherry Hill-based Varlo Apparel to bring representation to the triathlon and cycling apparel space and to share his love of the sport with as many people as possible.
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Soj Jibowu’s Love Of Triathlon Led Him To Create An Apparel Brand
Soj Jibowu’s love of triathlon has grown into a clothing brand that he hopes will help bring the sport to wider audiences.
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10 Black-Owned Tri Businesses to Support
Supporting Black-owned businesses should be more than a trend or a one-time action. It should be a part of your tri life—diversifying where and how you spend your hard-earned dollars.
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New company Varlo to attract newcomers to triathlon
Founder and chief officer Soj Jibowu, talks to Jessica Owen about his new triathlon and cycling performance apparel brand Varlo.
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Inside the news: interview with Soj Jibowu at VARLO
Our latest ‘inside the news’ interview with Soj Jibowu, Founder and CEO at VARLO, explored developments at the new apparel brand.
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