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10 Black-Owned Fitness Brands to Support During Black History Month and Beyond
Triathlon racing is a sport that could use more diversity, with less than one percent of participants being Black. It is also among the most cost-prohibitive sports (just the necessary race bike can cost upwards of $1,000) with the average participant making over $100,000 a year.
READ MOREMeet the Man on a Mission to Make Triathlons Cool
Soj Jibowu started Cherry Hill-based Varlo Apparel to bring representation to the triathlon and cycling apparel space and to share his love of the sport with as many people as possible.
READ MORESoj Jibowu’s Love Of Triathlon Led Him To Create An Apparel Brand
Soj Jibowu’s love of triathlon has grown into a clothing brand that he hopes will help bring the sport to wider audiences.
READ MORE10 Black-Owned Tri Businesses to Support
Supporting Black-owned businesses should be more than a trend or a one-time action. It should be a part of your tri life—diversifying where and how you spend your hard-earned dollars.
READ MORENew company Varlo to attract newcomers to triathlon
Founder and chief officer Soj Jibowu, talks to Jessica Owen about his new triathlon and cycling performance apparel brand Varlo.
READ MOREInside the news: interview with Soj Jibowu at VARLO
Our latest ‘inside the news’ interview with Soj Jibowu, Founder and CEO at VARLO, explored developments at the new apparel brand.
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